A strange phenomenon...

Can anyone please tell me why, in some of the more downmarket clubs, do some of the guys tend to turn up their collars (or, in some cases, what passes for them) after they've had a few drinks? Are they trying to imitate an Elvis outfit, think it looks suave, or what?

Never quite understood it and I think it makes them look ridiculously pathetic - too 'try-hard', if you will.

Any light that could be shed on this would be much appreciated!